Expect more

Customers choose among individual competitive products and services. Gabriel can also act as an innovative One Stop Shop and total supplier.


One Stop Gabriel 

Europe's leading suppliers of furniture fabrics



Gabriel dates back all the way to 1851, when Kjærs Mølle, as Gabriel was then called, was established. Gabriel has not grown from a cottage industry or one man’s good ideas and enterprise as so many other Danish companies have done. Kjærs Mølle was a planned company, founded by three men with the clear goal of creating a sustainable production of clothing fabrics at some place in Denmark. Gabriel has since become a more professional and global company with a field of action throughout most of the world.

Mission

Innovation and value-adding partnerships are fundamental values of Gabriel’s mission statement.

Gabriel is a niche company which, in the entire value chain from concept to furniture user, develops, manufactures and sells upholstery fabrics, components, upholstered surfaces and related products and services.

Gabriel develops its services to be used in fields of application where product features, design and logistics have to meet invariable requirements, and where quality and environmental management must be documented. 

Vision

  • Gabriel is to be the preferred development partner and supplier to selected leading international manufacturers and major users of upholstered furniture, seats and upholstered surfaces.
  • Gabriel will achieve Blue Ocean status through an innovative business concept, patents, licences, exclusivity agreements or similar rights.
  • Gabriel will have the status of an attractive workplace and partner company for competent employees and companies.

Strategy

Gabriel’s growth is based on partnerships with selected Key Account customers in a global strategy. The selected Key Accounts are chosen on the basis of the total potential which can be realised by the individual customer from Gabriel’s independent business units.

Gabriel strives to gain the largest possible share of the selected Key Account customers’ purchases of furniture fabrics, other refined components and related services in the value chain.

The core customers’ areas of use are contract (business furniture and upholstered surfaces for transport vehicles, theatres, concert halls, auditoriums, hospitals etc.) and home (furniture and upholstered surfaces for private homes, including beds, sound-absorbing material etc.)

Gabriel is constantly attentive to potential acquisitions, alliances and new business areas to optimise its competitiveness
and value adding.

Financial targets

Gabriel aims at achieving:

  • a return on invested capital (ROIC) of at least 15% before tax,
  • an increasing operating margin (EBIT margin),
  • an average annual increase in earnings per share of minimum 15%, and
  • an average annual increase in revenue of minimum 15%.

Value chain

Gabriel’s value chain covers all steps from concept to furniture user. Gabriel terms the complete value chain perspective “One Stop Gabriel”. The One Stop model’s intention is that customers can ensure development and delivery of products and services in all stages of the value chain via a single contact person.

 

One Stop Gabriel

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