Focus is a woven felt upholstery fabric made of 100% premium quality worsted wool. Distinguished by a unique ultra-soft and satiny touch, superior strength, and a modern colour scheme, the fabric reinvents the iconic felt texture and brings it into the future.

Ultra-soft worsted yarn

The fabric’s ultra-softness and pleasant non-prickly feel are attributable to the high-quality worsted yarn and careful production processes. We treat the wool with respect through all production stages to protect its natural softness, and do not use chemical treatments or dyes that compromise the softness of the wool fibres.

Exceptional strength & durability

With a rating of 100,000 Martindale Focus offers an exceptional strength and durability which is unique for a 100% wool fabric. The fabric gets its superior strength from the long-staple worsted wool which ensures that the fabric does not pill and remains attractive over time regardless of wear and tear.

Clean colours without impurities

The pure and lustrous quality of the wool is the perfect base for long-lasting, colour-fast dyes and clean, beautiful colours without impurities. The broad colour palette encompasses 34 modern, soft and clean solids and stands out with its intriguing in-between colours and mid-tones. The palette spans modest neutrals, light an airy shades, warm golden tones, soft dusty pinks, energetic greens, dark earth-inspired tones, and vibrant blues and reds.

The versatile colour scale unlocks creativity and is the perfect accompaniment for Focus Melange. Focus Melange offers 43 vibrant and carefully designed melanges, and together the two fabrics open up a world of mix and match options and offer inspiration for exciting designs and colour fusions.

Creating enhanced well-being

Ultra-soft and comfortable in use Focus aims to create pleasant user experiences. It brings a warm, welcoming feel to all types of environments, and contributes to feel-good moments and enhanced well-being in everyday work situations.

All-natural & sustainable

Made from 100% recyclable, biodegradable wool and completely free from harmful chemicals, Focus is an all-natural, sustainable fabric that encourages greener consumption, contributes to a cleaner environment, and to safe and healthy indoor spaces. Focus is STANDARD 100 by OEKO-TEX® certified and carries the EU Ecolabel.

Discover more about Focus & Focus Melange