Tailor-made solution for design company


When the Finnish furniture design company Avarte chose a total solution from FurnMaster for their auditorium chair, we put together the optimal value chain for the product with focus on cost optimisation of components and processes.

When an older auditorium in Turku, Finland was to be modernised, the Finnish furniture design company Avarte was awarded the project: Design new chairs. Avarte had worked previously with FurnMaster on a range of furniture and auditorium assignments, and it was thus entirely natural to place the total contract with FurnMaster:
– Our partnership with FurnMaster means that we can order the entire furniture production from a single supplier. They take over the project management and we’re spared the task of having to find suppliers for every single component in the chairs, from fabric and upholstery to veneer, foam and metal parts, and then having to hire an assembly company. As FurnMaster takes care of all these sourcing and coordination processes for us, our resources are freed for the benefit of such other areas as sales, design and development, explains Avarte Partner and Manager Andreas Haufe.

First, Avarte received the sketches of the auditorium from the architect who had ordered the chair “Salina”, designed by Jenni Roininen. The technical drawings were then prepared by Avarte, and we then collaborated on optimising the details. When everybody was agreed, we took over project management and launched the sourcing process. Avarte was not involved again until the delivery details were to be coordinated, says project manager Kim Jakobsen of FurnMaster.

Optimisation without compromise

Avarte elected to work with FurnMaster because, with our extensive international supplier and partner network, we can put the entire value chain together and supply a total solution for furniture production.

– When FurnMaster is at the helm in the production process, they’re in a position to minimise the costs of components so that the end product is cost-competitive with no compromise on quality. I personally also attach great importance to the company’s Danish management, which has an eye for detail and helps to ensure that the end product is unique and
tailor-made for its intended purpose. My end customer in Turku is very satisfied with the result, says Andreas Haufe.

The auditorium chairs in Turku are upholstered with the fabric Fame by Gabriel, one of the softest and absolutely strongest fabrics on the market. Fame has outstanding upholstering qualities and an exclusive structure. The body of the seat and the arm rests are made from oak veneer and the seat is fitted with a laminated table.